Brand, web & motion / Entertainment & VR
VR Park Luxembourg — Brand, Website & Entertainment System
VR Park Luxembourg was conceived as a large family-entertainment venue built around virtual reality, with multiple VR machines and games alongside cinema, children’s areas, food and café experiences. The scope therefore had to connect digital entertainment with a physical venue brand.
- Client
- VR Park Luxembourg
- Project
- Brand, web & motion
- Year
- 2020
- Market
- Luxembourg
- Sector
- Entertainment & VR
- My scope
- Logo, website, motion graphics, print and venue brand applications
The logo had to feel like an experience
The identity needed more energy than a conventional corporate mark, but enough structure to work on signage, printed items and a website rather than looking like a game title that only works on screen.
A venue is a system of moments
Branding was extended across customer touchpoints, from printed communication to environmental applications, so the experience could feel continuous before, during and after the visit.
Digital content was part of the attraction
Website and motion-graphics work supported the entertainment proposition, giving the brand a way to explain the variety of experiences rather than relying on a single hero visual.
What the project included
- VR entertainment logo and brand
- Website and motion-graphics direction
- Print and venue-facing applications
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