
L’ATTAR Parfums — Luxury Fragrance E-commerce in Dubai
L’ATTAR needed an online store that could sell high-value niche fragrance without losing the calm, editorial atmosphere of a luxury boutique. The work combined…
Saud Imadeddin · E-commerce, web, brand & search for Saudi Arabia and the GCC
I design and develop e-commerce and websites, connecting brand, search and growth when the brief needs more than an isolated deliverable.
SAUD7
The 7 is a capability map, not seven fixed packages. A project can need one discipline or several working together.
Stores designed around the buying journey, then built to stay fast, manageable and ready to grow.
02Clear digital experiences where hierarchy, type, motion and content make the business easier to understand.
03Custom WordPress and front-end development with maintainability, performance and real editing control built in.
04Technical SEO, content architecture and entity signals that help useful pages become discoverable in traditional and AI-assisted search.
05Identity systems that are designed for the places the brand will actually live — not just for a logo presentation.
06Packaging systems built for shelves, ranges, flavours, materials and production — not isolated mockups.
07Measurement, paid acquisition and practical automation connected to the website instead of operated as separate islands.
Selected work
Open a project to see what was needed, what I actually did, and why the work took this direction.
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L’ATTAR needed an online store that could sell high-value niche fragrance without losing the calm, editorial atmosphere of a luxury boutique. The work combined…

Golden Horse Technical Services is a Dubai construction and maintenance company. The project created a practical corporate identity around a new logo, then tested…

Croco Flakes entered the market as a new cereal brand with products for children and families. Because there was no inherited visual system to…

Pet Steps was a new pet-food and accessories brand under Infinity International Trading, created for Saudi Arabia, Türkiye and the wider GCC. Starting from…

Gissah is a Saudi fragrance e-commerce brand with collections spanning perfumes, body products, musk, home fragrance and gift sets. The portfolio work focuses on…

Al Marwan Construct operates across road and infrastructure work, bridges, building construction, piling, asphalt and ready-mix services in the UAE. The website needed to…
The practice
I am Saud Imadeddin — a designer, developer and digital consultant. I work across brand, product, web, e-commerce and search, with a strong focus on Saudi Arabia and the GCC. Clients deal with me directly, and I bring in specialist collaborators only when the project genuinely needs them.
How I work ↗SAUD7 / Start
Send what exists today and what needs to change. We can start with the problem and define what the project actually needs.
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