Golden Horse — Corporate Identity for Dubai Technical Services

Golden Horse Technical Services is a Dubai construction and maintenance company. The project created a practical corporate identity around a new logo, then tested it on the material a technical-services company actually uses: profiles, brochures, signage, uniforms, helmets and branded items.

Corporate CollateralLogo & IdentityProduct & Packaging

Client: Golden Horse Technical Services L.L.C
Project: Corporate identity
Year: 2023
Market: Dubai · United Arab Emirates
Sector: Construction & Technical Services
My scope: Logo, company profile, brochures, signage, uniforms and branded gift items

A technical-services brand has to look established

The identity was kept bold and direct so it could carry authority on a proposal or jobsite without looking over-designed.

Logo design and identity development

The mark had to survive rough applications

A logo that only works on stationery is not enough for this sector. Helmet, cap, sweatshirt, sign and vehicle-scale thinking influenced the simplicity and contrast of the system.

Corporate collateral application

Corporate collateral became the proof of consistency

Business cards, stationery, profile and brochure layouts show how the identity handles dense information while keeping a recognizable visual rhythm.

Uniform and physical brand application

Brand application across physical touchpoints

Logo and corporate identity
Company profile, brochures and stationery
Signage, uniforms, helmets and branded items

Continue through the work

A technical-services brand has to look established

The mark had to survive rough applications

Corporate collateral became the proof of consistency

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