Corporate identity / Construction & Technical Services
Golden Horse — Corporate Identity for Dubai Technical Services
Golden Horse Technical Services is a Dubai construction and maintenance company. The project created a practical corporate identity around a new logo, then tested it on the material a technical-services company actually uses: profiles, brochures, signage, uniforms, helmets and branded items.
- Client
- Golden Horse Technical Services L.L.C
- Project
- Corporate identity
- Year
- 2023
- Market
- Dubai · United Arab Emirates
- Sector
- Construction & Technical Services
- My scope
- Logo, company profile, brochures, signage, uniforms and branded gift items
A technical-services brand has to look established
The identity was kept bold and direct so it could carry authority on a proposal or jobsite without looking over-designed.
The mark had to survive rough applications
A logo that only works on stationery is not enough for this sector. Helmet, cap, sweatshirt, sign and vehicle-scale thinking influenced the simplicity and contrast of the system.
Corporate collateral became the proof of consistency
Business cards, stationery, profile and brochure layouts show how the identity handles dense information while keeping a recognizable visual rhythm.
What the project included
- Logo and corporate identity
- Company profile, brochures and stationery
- Signage, uniforms, helmets and branded items
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