Skip to content
← All work

Brand & packaging / Food & Cereal

Croco Flakes — Cereal Brand & Packaging for Saudi Arabia

Croco Flakes entered the market as a new cereal brand with products for children and families. Because there was no inherited visual system to protect, the project could be built from the shelf backwards: recognizable mascot, fast flavour distinction and a packaging family that could grow.

Logo & IdentityProduct & Packaging
Client
Croco Flakes
Project
Brand & packaging
Year
2020
Market
Saudi Arabia
Sector
Food & Cereal
My scope
Logo design and a multi-SKU cereal packaging system
Croco Flakes
01

A new cereal brand needs instant shelf recognition

The crocodile character gave the range a memorable anchor while the overall composition kept the product category easy to understand from a distance.

Croco Flakes — Cereal packaging family and flavour system — Saudi Arabia
Cereal packaging family and flavour system
02

Flavours had to be different without looking unrelated

Original, chocolate and other variants use controlled shifts in colour and product imagery. The architecture stays constant so every new SKU strengthens the family instead of fragmenting it.

Croco Flakes — Cereal packaging family and flavour system — Saudi Arabia
Cereal packaging family and flavour system
Croco Flakes — Packaging and product-system application — Saudi Arabia
Packaging and product-system application
03

Packaging was the brand, not an afterthought

For a new FMCG product, the box is often the first serious brand encounter. Logo, product naming, flavour cues and food imagery were therefore designed as one system rather than separate pieces.

Croco Flakes — Cereal packaging family and flavour system — Saudi Arabia
Cereal packaging family and flavour system
Croco Flakes — Product packaging and range application — Saudi Arabia
Product packaging and range application

What the project included

  • New cereal logo and mascot direction
  • Scalable packaging architecture across flavours
  • Family-focused shelf communication for GCC markets

Continue through the work

More selected work