Brand identity / digital / Media, Events & Production
NUR Media — Brand Identity for a Dubai Media Company
NUR Media works across events, production, corporate video and marketing communication. The identity needed to feel credible in a business setting while still carrying the energy of a media company that moves between physical events and digital campaigns.
- Client
- NUR Media
- Project
- Brand identity / digital
- Year
- 2019
- Market
- Dubai · United Arab Emirates
- Sector
- Media, Events & Production
- My scope
- Logo design, corporate identity, web interface and brand applications
A media brand has to work in motion and at rest
The logo was treated as the starting point of a larger visual language, not as an isolated mark. The system had to remain recognizable on presentations, event material, digital interfaces and everyday corporate items.
Corporate structure without becoming generic
The applications balance clean geometry with a more expressive media character. Stationery, folders and branded objects were used to test whether the identity could stay consistent at very different scales.
The digital interface became part of the identity
A web-interface direction was developed alongside the printed system so the brand did not split into two personalities online and offline. That connection between identity and interface is the strongest part of the project.
What the project included
- Logo and visual identity
- Corporate stationery and presentation material
- Web interface direction and branded applications
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