Novalon Cosmetics — Medical-Cosmetics Packaging System

Novalon Cosmetics was developed as a medical-cosmetics line connected to JamJoum, with a large family of creams, gels, sprays, foams and tube-based products. The design problem was scale: many formats and functions had to look medically credible while still feeling like one consumer-facing brand.

Corporate CollateralLogo & IdentityProduct & Packaging

Client: Novalon Cosmetics / JamJoum
Project: Brand & packaging
Year: 2023
Market: Istanbul · Türkiye / GCC
Sector: Medical Cosmetics
My scope: Cosmetics logo and packaging for creams, gels, sprays, foams and tubes

One identity across very different containers

A tube, cream box and spray package have completely different proportions. The visual system was built around repeatable brand zones and information hierarchy rather than one rigid layout.

Packaging and product-system application

Medical clarity had to coexist with shelf appeal

Product names, function and variant information remain easy to scan, while colour and image cues help the range feel less clinical and more approachable.

Product packaging and range application

Packaging and product-system application

The system had to handle a large SKU count

The strongest part of the project is its repeatability. New products can inherit the same logic while still gaining enough visual distinction to reduce confusion between formulas.

Product packaging and range application

Packaging and product-system application

What the project included

Novalon Cosmetics logo direction
Packaging for creams, gels, sprays, foams and tubes
Scalable information architecture for a large product family

Continue through the work

One identity across very different containers

Medical clarity had to coexist with shelf appeal

The system had to handle a large SKU count

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