Brand & packaging / Bakery & Food Retail
Marmara Bakery — Turkish Bakery Identity & Packaging in the UAE
Marmara Bakery brings a Turkish bakery character to the UAE through bread, cakes and sweets. The identity was designed to feel familiar and crafted, then extended into the packaging formats customers actually carry away from the store.
- Client
- Marmara Bakery
- Project
- Brand & packaging
- Year
- 2019
- Market
- United Arab Emirates
- Sector
- Bakery & Food Retail
- My scope
- Logo, bakery packaging, paper bags and box design
Bakery branding is tactile
Paper bags, boxes and packs are handled, folded and carried. The identity therefore needed to remain clear on real packaging surfaces instead of depending on perfect digital mockups.
A Turkish cue without visual cliché
The design aimed for a sense of origin and craft while avoiding an overloaded traditional aesthetic. The result is more contemporary and easier to scale.
The packaging family does the daily branding
Every bag and box becomes a moving brand touchpoint. Repeated use of the mark, spacing and graphic rhythm creates recognition without requiring a different concept for every format.
What the project included
- Bakery logo and identity
- Paper bags, boxes and packaging family
- Contemporary Turkish character for UAE retail
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