Marcus — Dairy & Food Packaging System for Libya

Marcus, part of Abraj Trading, spans milk, dairy, cheese, coffee, beans and other food products in Libya with reach toward GCC markets. The challenge was not a single pack; it was building a visual architecture broad enough to hold very different food categories under one recognizable name.

Brand BuildingLogo & IdentityProduct & Packaging

Client: Marcus / Abraj Trading
Project: Brand & packaging
Year: 2021
Market: Tripoli / Benghazi · Libya
Sector: Dairy & Food
My scope: Logo and packaging for milk, dairy, cheese, coffee, beans and other food products

Milk was only the beginning

Different milk variants needed immediate colour and product cues, but the same architecture also had to leave room for coffee, cheese and other categories.

Product packaging and range application

A broad food brand needs a strong parent signature

The Marcus mark and brand zone provide continuity while product photography, colour and category information do the work of differentiation.

Product packaging and range application

The system was designed to grow

Instead of solving every package as a separate poster, the project established repeatable rules for hierarchy and product naming, making later SKUs easier to add without losing family recognition.

Product packaging and range application

What the project included

Logo and master food-brand system
Milk and dairy packaging across variants
Architecture designed to extend into coffee, cheese and more

Continue through the work

Milk was only the beginning

A broad food brand needs a strong parent signature

The system was designed to grow

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