Hospitality campaign system / Restaurant & QSR
Kudo Restaurant — Menu, Promotion & Hospitality Design
Kudo is a fast-food restaurant brand with operations across several markets. This was not a logo exercise; the work centred on the high-volume graphic system a restaurant needs every day — menus, offers, screens, packaging and promotional material.
- Client
- Kudo Restaurant
- Project
- Hospitality campaign system
- Year
- 2017
- Market
- Istanbul · Türkiye
- Sector
- Restaurant & QSR
- My scope
- Menus, posters, promotions, packaging, screens and environmental graphics
Food has to sell before the first bite
Photography, hierarchy and offer structure were treated as conversion tools. A promotion needed to communicate the product, value and price in seconds whether it appeared on a poster, screen or menu.
One campaign language, many formats
Restaurant communication changes constantly. The system was built so a burger launch, spicy chicken offer or tender promotion could feel new without abandoning the recognizable Kudo visual language.
Design that understands the point of sale
The work was tested in the context where it would be used: menu decisions, counter screens, packaging and in-store promotion. That practical retail context drove the compositions more than decorative styling.
What the project included
- Menu and promotional design
- Digital screens and point-of-sale graphics
- Packaging and restaurant campaign system
Continue through the work
More selected work
Golden Horse — Corporate Identity for Dubai Technical Services
Golden Horse Technical Services is a Dubai construction and maintenance company. The project created a practical corporate identity around a new logo, then tested…
Croco Flakes — Cereal Brand & Packaging for Saudi Arabia
Croco Flakes entered the market as a new cereal brand with products for children and families. Because there was no inherited visual system to…
Pet Steps — Pet Food Brand & Packaging for Saudi Arabia
Pet Steps was a new pet-food and accessories brand under Infinity International Trading, created for Saudi Arabia, Türkiye and the wider GCC. Starting from…