Identity & app UI / Classified Marketplace
Haraj — Logo & App Interface Concept for Saudi Arabia
Haraj is a Saudi classified marketplace built around a huge variety of new and used listings and services. The project focused on the identity and app-facing visual layer: a logo that could become a compact digital symbol, plus icon and interface directions for a marketplace environment.
- Client
- Haraj / 7araj
- Project
- Identity & app UI
- Year
- 2018
- Market
- Saudi Arabia
- Sector
- Classified Marketplace
- My scope
- Logo concept, app interface, icons and brand applications
Marketplace brands need recognition at icon size
The identity was considered in the context of a phone, where the mark may appear as an app icon or small navigation element rather than as a large logo.
Utility had to stay ahead of decoration
A classifieds interface contains dense information. The visual direction therefore favoured simple icons and clear hierarchy so brand expression would not interfere with browsing.
The Arabic name is part of the recognition
The project explored a visual language able to feel native to the Saudi market while remaining usable in a modern digital product system.
What the project included
- Logo and compact digital mark
- App-interface and icon direction
- Saudi marketplace brand applications
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