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Rebrand & hospitality / Restaurant & Catering

Al Dafwaa Restaurant — Rebrand & Menu System in Saudi Arabia

Al Dafwaa has operated in Saudi Arabia since 1991, serving Eastern and Lebanese dishes alongside catering. The design work refreshed an established restaurant rather than inventing a new one, which meant respecting recognition while modernising the customer-facing system.

Brand BuildingCampaign CreativeHospitality DesignProduct & Packaging
Client
Al Dafwaa Restaurant
Project
Rebrand & hospitality
Year
2021
Market
Riyadh · Saudi Arabia
Sector
Restaurant & Catering
My scope
Menus, packaging, delivery vehicles, print, social media and image treatment
Al Dafwaa Restaurant
01

An established restaurant should not wake up as a stranger

The rebrand kept the business recognisable while cleaning the visual language around menus, packaging and communication.

Al Dafwaa Restaurant — Menu design and food hierarchy — Riyadh — Saudi Arabia
Menu design and food hierarchy
02

The menu is the core sales document

Large food ranges need disciplined photography, grouping and hierarchy. Menu layouts were built to help customers navigate categories rather than simply display attractive dishes.

Al Dafwaa Restaurant — Menu design and food hierarchy — Riyadh — Saudi Arabia
Menu design and food hierarchy
Al Dafwaa Restaurant — Vehicle livery and street-facing brand application — Riyadh — Saudi Arabia
Vehicle livery and street-facing brand application
03

The identity had to reach the street

Delivery vehicles, packaging, printed items and social material extended the refreshed look beyond the dining table, creating a more consistent public presence.

Al Dafwaa Restaurant — Vehicle livery and street-facing brand application — Riyadh — Saudi Arabia
Vehicle livery and street-facing brand application
Al Dafwaa Restaurant — Product packaging and range application — Riyadh — Saudi Arabia
Product packaging and range application

What the project included

  • Rebrand for a Saudi restaurant established in 1991
  • Menu architecture and food-image treatment
  • Packaging, delivery vehicles and campaign applications

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