Brand & packaging / Cafe & Hospitality
Marmom Cafe — Saudi Cafe Brand & Packaging System
Marmom Cafe was developed for Saudi Arabia with branches in Riyadh and Jeddah and a menu spanning hot and cold drinks, sweets and café products. The identity had to feel recognizable on a cup in the hand and equally comfortable across packaging, bags and kiosk applications.
- Client
- Marmom Restaurant & Cafe
- Project
- Brand & packaging
- Year
- 2020
- Market
- Riyadh / Jeddah · Saudi Arabia
- Sector
- Cafe & Hospitality
- My scope
- Logo, kiosk, packaging, bags, cups and print applications
A café mark has to work at small scale
The approved logo was tested against the formats customers actually see most: cups, bags, counter material and compact packaging.
The system needed to live in a kiosk
A retail kiosk compresses brand, menu and service into a small space. The proposed application used the identity as an environmental cue rather than simply placing the logo on every surface.
Packaging turned customers into moving media
Bags and cups carry the brand beyond the point of sale. Their consistency was therefore treated as a practical marketing asset, not just a packaging exercise.
What the project included
- Logo concepts and approved identity
- Cup, bag and packaging system
- Kiosk and café environment applications
Continue through the work
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