Corporate identity / Investment & Corporate Services
Vision Arix — Investment Company Identity in Dubai
Vision Arix Investment works with companies on investment and growth plans from Dubai. The design direction needed to look credible in financial conversations, but modern enough for a team positioning itself around growth and opportunity.
- Client
- Vision Arix Investment
- Project
- Corporate identity
- Year
- 2017
- Market
- Dubai · United Arab Emirates
- Sector
- Investment & Corporate Services
- My scope
- Logo, identity, profile, leaflet and web/app interface direction
Trust starts before the meeting
The visual identity was developed for the documents and screens a prospect sees before speaking to the team: leaflets, profiles, folders and digital interfaces.
Corporate does not have to mean anonymous
The mark and layout system use a restrained structure while preserving enough character to avoid the generic visual language common in investment businesses.
One identity across print and digital
Website/app interface concepts were developed alongside printed collateral, helping the brand keep the same hierarchy and tone as the customer moves between channels.
- Logo and corporate identity
- Profile, leaflet and presentation material
- Website / app interface direction
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