Brand & packaging / Coffee & Food
Bala Coffee — Coffee Brand & Packaging in Libya
Bala Coffee is a Libyan coffee brand involved in trading and exporting different coffee products. The work shaped a more coherent presence across logo, packs, cups and café-facing applications so the product could feel like one recognizable brand rather than unrelated items.
- Client
- Bala Torelli / Mazaj Coffee
- Project
- Brand & packaging
- Year
- 2018
- Market
- Tripoli · Libya
- Sector
- Coffee & Food
- My scope
- Logo, coffee packaging, cups and retail brand applications
Coffee brands live between product and ritual
The pack is sold on a shelf, while the cup is experienced in hand. Both needed to carry the same personality even though their proportions and amount of information are very different.
A flexible system for different coffee formats
Packaging concepts were built around a recognizable brand zone, leaving enough room for product variation and future extensions.
The café environment completed the picture
Cup and café applications tested whether the identity could move from packaged product into a hospitality context without needing a second visual language.
- Coffee logo and identity
- Retail packs and coffee bags
- Cup and café brand applications
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