Brand & packaging / Pet Food & Accessories
Pet Steps — Pet Food Brand & Packaging for Saudi Arabia
Pet Steps was a new pet-food and accessories brand under Infinity International Trading, created for Saudi Arabia, Türkiye and the wider GCC. Starting from zero meant the identity and packaging architecture had to be designed together so the range could expand without losing recognition.
- Client
- Pet Steps / Infinity International Trading
- Project
- Brand & packaging
- Year
- 2019
- Market
- Saudi Arabia & Türkiye
- Sector
- Pet Food & Accessories
- My scope
- Logo and packaging system for cat food, dog food, litter and pet products
A new brand with many product families
Cat food, dog food and litter do not share the same buying cues. The system needed enough flexibility to separate categories while keeping the Pet Steps name visually dominant.
Packaging materials influenced the design
The packs were planned for matte plastic/PVC production with spot-UV details and high-definition colour. Print behaviour was therefore part of the visual decision, not a production afterthought.
A scalable shelf architecture
Animal imagery, variant cues and consistent brand zones make it possible to add flavours and product types while preserving quick shelf recognition across the family.
What the project included
- New pet-care logo and brand system
- Cat food, dog food and litter packaging
- Print-aware design for a scalable GCC product family
Continue through the work
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