Brand identity / Fashion & Apparel
ELLE Family — Fashion Brand Identity for Russia
ELLE Family was conceived as a fashion label with a classic, premium character and an in-house approach to style and prints. The identity had to survive where fashion branding is judged most harshly: on garments, tags, packaging and compact digital interfaces.
- Client
- ELLE Family Fashion
- Project
- Brand identity
- Year
- 2017
- Market
- Russia
- Sector
- Fashion & Apparel
- My scope
- Logo design, fashion tags, packaging and digital brand applications
The mark had to behave like a fashion label
A fashion logo is rarely seen only on a white page. It must sit on fabric, a tag, a shopping bag and a small screen without losing its silhouette. The project was evaluated through those applications from the beginning.
Less graphic noise, more recognizable form
The visual system relies on a strong wordmark and controlled supporting elements rather than decorative branding. This keeps the identity flexible across different collections and materials.
Physical and digital retail had to feel related
Tags, bags, apparel applications and interface concepts were developed with the same visual logic, giving the brand a consistent impression from product to screen.
What the project included
- Fashion logo and label system
- Tags, bags and apparel applications
- Website / app interface direction
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