Corporate / Lead Generation Web / Medical Tourism & Dentistry
InStars — Medical Tourism & Dental Services Website
InStars operates in medical tourism with a strong focus on dentistry and treatment services in Türkiye. The website needed to do two things at once: explain complex medical services in understandable language and give international patients a confident path to contact the clinic.
- Client
- InStars
- Project
- Corporate / Lead Generation Web
- Market
- Istanbul · Türkiye
- Sector
- Medical Tourism & Dentistry
- My scope
- Multilingual service website design and development for medical tourism
Medical services need structure before persuasion
Treatments were organised into clear service groups so a visitor could find the relevant procedure without navigating a marketing maze.
Trust is a design requirement
Doctor, treatment and company information is presented with consistent hierarchy and visible contact routes, reducing the friction that comes with making a medical decision remotely.
International users need language flexibility
The site architecture supports multilingual browsing, important for a medical-tourism audience arriving from different markets and search queries.
What the project included
- Medical service information architecture
- Multilingual patient journey
- Lead-generation and contact pathways
Continue through the work
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